For affiliate programmes
Fans arrive the second tickets go on sale.
BeTheFirst.com is a new UK site that tells fans exactly when tickets go on sale and counts them down to the second. When your sale opens, they’re logged in, card ready and one tap from your checkout. This page sets out why we’re worth approving.
A release on BeTheFirst. At zero, the photo turns to colour and the countdown becomes a ticket button.
- What we cover
- Gigs, festivals, DJ sets, club nights, sport, comedy and theatre
- Where fans go
- The official seller, never a resale site
- When they click
- The second tickets go on sale
- What else they book
- Hotels, tables and things to do, if they want them
The name
BeTheFirst.com
Every tour announcement ends the same way: sign up to be the first to know. Fans already say our name. We just happen to own the .com.
- A phrase fans already useIt’s on presale sign-ups, tour posters and venue newsletters. Nobody has to learn what it means.
- A .com from 2002Short, easy to say out loud and hard to get wrong.
Built for what fans search
Why BeTheFirst
Clicks from fans ready to buy.
It comes down to when they click, and where they go when they do.
Buyers, not browsers
Fans come to us for one sale at one time. Thirty minutes out, we get them logged in, card checked and down to one tab, so the click you get is someone ready to pay.
Your checkout, never resale
Every ticket button goes to the official seller. If a show sells out, we point fans to the seller’s own face-value resale and the next date, never to a secondary site.
Fans who come back
Fans follow the acts they’d queue for. We tell them when dates are announced and again before the sale, so the same people return for every release.
We’ve only just launched, so there are no traffic numbers to show you yet, and we won’t make any up. We’ll share real figures as soon as we have them. Until then, here’s the site, how we’ll find fans and the standards we’ll keep.
For reviewers
BeTheFirst at a glance.
The details affiliate programmes ask for, in one place.
- Website
- BeTheFirst.com · live with UK event listings; the full countdown concept is at /preview/
- Company
- BeTheFirst Ltd, registered in England and Wales, no. 08074452
- What it is
- UK ticket-release countdowns and reminders. A content site: we don’t sell tickets, take bookings or add fees.
- Business model
- Free for fans. We earn affiliate commission when a fan buys on the partner’s own site.
- Promotional methods
- Content pages (artist, event, festival, venue) and reminder emails fans ask for
- Traffic sources
- Organic search, reminder and follow emails, fans sharing pages
- Paid search
- No bidding on partner brand terms
- Incentives and cashback
- None
- Voucher codes
- None, unless a partner authorises one
- Sub-networks, toolbars, extensions, pop-ups
- None
- Where your links appear
- Event, artist and festival pages, and reminder emails where your programme allows email
- Where fans land
- Official primary sellers only, never a resale site
- Disclosure
- Next to every ticket button that can earn us commission, in the footer and in every email
- Privacy
- No analytics or advertising cookies
- Region
- UK, plus selected events abroad
- Traffic today
- Just launched, so nothing worth quoting yet. We won’t estimate.
- Contact
- partners@bethefirst.com
The look
Looks like a gig poster. Works like a departures board.
Big photography, plenty of space and one countdown doing the talking. No flashing banners, no “only 3 left”, nothing that looks like a resale site. It’s built to earn fans’ trust, and your brand looks good next to it.
Open an upcoming event, such as Coldplay at Wembley, and press “Demo: simulate the on-sale moment” to watch it hit zero.
The preview runs on example data. Artist names, dates and sale times are illustrations rather than live listings, and ticket links are placeholders.
Promotion
Where the fans will come from.
No paid search on your brand, no coupon or cashback sites. Fans find us through search, the reminders they ask for and each other.
Search
A page for every artist, festival and venue, written around what people actually type: when tickets go on sale, presale times, what’s on this week.
Follows and reminders
An opt-in list of fans who asked to hear about specific acts. Each reminder brings them back to the live countdown just before a sale, one tap from your site.
Social
Countdowns made to be passed around: one tap to the group chat, Story images, and a full-screen live view for second screens and streams.
In the inbox
Dua Lipa: new date at Tottenham Hotspur Stadium
Three presales, then the general sale at 10:00.
Dua Lipa has announced Tottenham Hotspur Stadium, Saturday 19 June 2027.
Ticket releases
- O2 Priority presaleO2 customers. Through the O2 Priority app. No code needed.
- Artist presaleFans on Dua Lipa’s mailing list. Sign up on the official site. Codes usually arrive by email the day before.
- Live Nation presaleLive Nation newsletter subscribers. Sign up before the day. Codes usually arrive by email the day before.
- General saleOpen to everyone. No code needed.
You’re getting this because you follow Dua Lipa on BeTheFirst. Unfollow Dua Lipa · Unsubscribe from everything.
BeTheFirst may earn a commission from ticket links. The price you pay stays the same.
Dua Lipa at Tottenham Hotspur Stadium: general sale opens at 10:00
Log in to Ticketmaster now, so you’re not typing passwords in the queue.
10:00
General sale
Open to everyone. No code needed.
Get ready
- Log in to Ticketmaster nowSo you aren’t typing passwords in the queue.
- Check your card is savedAnd that it hasn’t expired.
- One tab, one deviceSellers ask for one browser window. More can cost you your place.
Log in to Ticketmaster
You asked for this reminder on BeTheFirst. It’s the only one we’ll send for this sale. Unsubscribe in one click.
BeTheFirst may earn a commission from ticket links. The price you pay stays the same.
Ticket links appear in emails only where a programme allows email traffic.
Beyond the ticket
A gig in another city is a weekend away.
Plenty of people at a Wembley show have a train to catch or a hotel to find. Fans can pick where they’re travelling from (we don’t store it), and every event page offers what makes sense for that trip, with the venue and the date already filled in.
Getting there
Trains from their home town, parking near the venue, or flights for Ibiza and the Alps.
Somewhere to stay
Hotels near the venue for the night of the show, two taps from a room.
Eat, drink, explore
A table before doors, and things to do for anyone making a weekend of it.
Pack for it
Festival kit lists, from wellies and tents to goggles and hand warmers.
For hotel, travel and experience partners, these are people with a date, a destination and a reason to book.
Nothing is ever ticked for the fan. If they choose an extra, it opens the partner’s own search with the trip already filled in.
Commitments
What we promise partners.
Written down, so you can hold us to them.
- Official sellers only. No secondary ticketing sites: if a seller runs its own face-value resale, that’s the one we link to.See it: tap Get official tickets, then No luck this time
- If an official sale isn’t in any affiliate programme, we still send fans to it.See it
- No unauthorised discount or voucher codes, and no coupon-site tactics.
- We never publish presale codes. We tell fans where codes come from.See it
- No bidding on partner brand terms in paid search.
- No cookie stuffing, forced clicks or incentivised clicks.
- Extras like hotels are always opt-in. Nothing is ever ticked for the fan.See it: Make a night of it starts unticked
- A clear affiliate disclosure on every page.See it: the line under the ticket button
- Honest copy. No fake urgency and no “selling fast” banners.See it
- Reminder emails only for people who ask, with one-click unsubscribe.
- Every programme’s terms followed in full, including category exclusions.
Where we are
Live, and signing partners now.
BeTheFirst.com is live with UK event listings from our first ticket partner, and countdowns and reminders come next. We’re joining more affiliate programmes now, so every “Get official tickets” button supports the seller fans trust.
Now: live UK listings, joining affiliate programmes · Next: countdowns and remindersCoverage
UK first, plus the trips people plan a year around: Ibiza openings, Tomorrowland, ski festivals in the Alps.
Contact
Say hello.
Questions about our application, or anything else you need before you approve it? Email us.
The details programmes ask for are on one card.
Free for fans. We’re paid through partners’ affiliate programmes when a fan books on the partner’s own site.
What we’re asking for
Ticket sellers
Approval to your affiliate programme.
Travel and hotel brands
Approval to your programme, for fans travelling to a show and staying over.
Promoters and venues
Your presale details as soon as they’re public, and where you want fans to buy.
BeTheFirst partnerships
partners@bethefirst.com